Job Description

Contribute to seeding the accurate brand message across the global organization, dealerships, media outlets, agencies, etc.

• Ensure that all creative marketing materials adhere to strict brand guidelines.

• Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.

• Brainstorm and develop creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.

• Liaise with external vendors to execute promotional events and campaigns.

• Maintain and update corporate creative content.

• Build and manage relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.

• Undertake related tasks as assigned.

Additional Job Description

Community Experiential Manager

Qualifications:

1. Bachelor's degree or above, with at least 3 years of experience in auto industry and event marketing

2. Strong communication skills, and actively connect with existing communities in various regions.

3. High execution efficiency, ability to handle multiple projects and tasks, and excellent project management experience.

4. Proficient in using daily office software (Word/Excel/PPT, etc.), with certain data analysis and judgment abilities.

5. Prior experience in luxury brand user operation, high-end club operation, luxury goods membership management, or related work backgrounds is preferred.

About the job

Community is the most important business sector for Premium Import in GM. We are building an unconventional community for the unique products and unique GM customers. Community is the foundation of consumers and prospects who share the same value. We are creating a platform to carry the business moving forward.

This role needs to understand customer insights from Chinese HNWIS to middle/upper class consumers. S/he will need to responsible for community operation.

Responsibilities

• Identify community users’ preference on experiential

• Community journey design and development

• Seasonal campaign development and execution

• Develop community experience planning and enrich client experience

• Cooperate with central event team and agency

• Oversee the whole process of community events, including pre-event invitation, onsite experience and post event evaluation

• Co-marketing and co-branding with partners

• Handling necessary internal process

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-careers.gm.com/en/working-at-gm/)

Our Culture

How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.