Job Information
Calo Marketing Manager in Riyadh, Saudi Arabia
About Calo (https://calo.app/)
Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.
Role Overview
With our growth in KSA, we’re looking for a star to join our team as a Marketing Manager, to be responsible for developing, executing, and overseeing marketing strategies tailored to the Saudi market helping us stay fresh and competitive.
Main Responsibilities
Build quarterly and monthly local marketing strategies derived from the company’s OKRs
Own marketing KPIs tracking and achievement such as: achieving growth and delivery targets
Lead and grow a team of marketing specialists
Manage marketing budgets and spend on a monthly and quarterly basis ensuring optimal resource allocation
Oversee customer communication plans & CRM process
Own the development of engaging localized marketing calendar
Launch marketing campaigns end to end, to acquire customers across various channels
Identify key customer segments to tailor marketing messages
Work cross functionally with customer experience, product, growth, design, local operations, food team, etc to align on new launches, targets, campaign development, etc …
Identify new customer acquisition opportunities and test innovative strategies for effectiveness
Ensure all customer acquisition activities comply with local regulations and ethical standards
Ensure excellent customer experience and journey
Build strategic relationships and partner with key industry players
Continuously monitor and analyze campaign performance data to optimize ROI and adjust strategies accordingly
Conduct thorough market research to understand customer behavior, preferences, trends, and competitors' activities in Saudi
Liaise with social media influencers to execute promotional campaigns
Ideal Candidate
Strong understanding of the Saudi culture, consumer behavior, and market dynamics
3+ years of marketing experience, with at least 1 year in a managerial role
Bachelor’s degree in Marketing or related field
Exceptional communication and writing skills in English and Arabic
Proven experience in planning and executing successful customer acquisition campaigns
Data-driven mindset with the ability to analyze and interpret performance metrics
Proficiency in digital marketing tools, social media platforms, and market research techniques
Strong organizational skills with the ability to manage multiple projects simultaneously
Collaborative attitude and ability to work effectively with cross-functional teams
Pleasant personality and able to lead with empathy and patience
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