Why BCAA?

Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.

We are currently hiring a Online Community Manager for our new BCAA Connect platform.

This is a hybrid role based on our Burnaby, BC (British Columbia) Head Office. Applicants who are not located within commuting distance of our 4567 Canada Way office and/or are not looking to relocate to BC will not be considered for this position.  

As a Manager, BCAA Connect you will be responsible for launching and fostering the growth of BCAA Connect , an online community platform in the Peer-to-Peer Marketplace portfolio. The core focus of this innovative role is to set the strategic vision for the community, craft a compelling user content and engagement strategy and execute both the vision and strategy. You will be instrumental in the overall strategic direction of BCAA by helping connect our Members to each other on topics and initiatives that are relevant to residents of British Columbia and that align with the master brand of BCAA.

Who are you:

• You have a creative and entrepreneurial mindset, you are an innovator at heart!

• You have a demonstrated ability to lead and think critically.

• You are comfortable engaging with community members, responding to inquiries, and conveying information.

• You identify challenges and are a proactive thinker.

• You can build strong relationships at all levels across the organization.   

• You can collaborate and coordinate engaged, productive, and effective teams.

• You are results-driven and future-focused.

• Excellent content writing and wrangling skills.

• You work well under pressure. You can juggle multiple priorities while keeping calm and collected in a fast-paced environment.   

• You are highly organized with excellent problem solving and decision-making skills.  

• You have a genuine interest in and knowledge of the province we call home, British Columbia.

Once you’re here, you’ll :

• Lead the launch and successful daily operations of the BCAA Connect community.

• Plan, schedule, and prioritize implementation of user features in the community platform.

• Leverage understanding of high-volume, consumer-facing online communities to co-design a compelling user experience and engagement strategy with the product team.

• Identify and implement innovative content creation practices and tactics that will inspire community members to generate user content, refer others to the community and develop a vibrant and supportive peer-to-peer community ethos.

• Develop and manage marketing and promotion strategies, content development budgets and user adoption forecasts.

• Stay up to date with B2C community-building trends, tools and best practice and share learnings and new recommendations with the Marketplace team.

• Work closely with customer service team to understand customer needs

• Proactively identify new ways to provide value or change our engagement or content strategy.

• Confidently present and promote the BCAA Connect community at all levels of the organization.

• Identify and recommend relevant topics for engaging content from within BCAA and the community in alignment with the Marketplace and BCAA Connect strategy.

• Prioritize engagement on general topics of community interest, e.g. leveraging BCAA Member benefits, solving household and travel service needs, and providing localized disaster relief support.

• Actively write content articles, post discussions, and participate in user threads daily.

• Manage cross-functional collaboration with key internal and external stakeholders.

What you bring:

• Post graduate degree in Communications, Marketing, Business or any other related field.

• Minimum 5-7 years in a marketing, communications, customer success or community leadership position.

• A grasp of the dynamics of online communities, including community building strategies, moderation techniques, and fostering a positive and inclusive environment.

• Ability to develop and implement creative strategies to grow and engage the community.

• Awareness of cultural differences and a commitment to fostering an inclusive and respectful community environment for members from diverse backgrounds across the province.

• Willingness to adapt to changing circumstances, community needs, and evolving trends and interests of British Columbians.

• Recent and extensive experience managing dynamic stakeholders, both internal and external.

• Demonstrated operational excellence and have a focus on leveraging technology for efficiency while balancing costs.

• Proven financial acumen, with a strong understanding of financial management, including budget planning, cost controls, and financial statement analysis.

• Demonstrated ability to lead large scale projects that deliver measurable results.

• Advance MS Office and IT systems and software management.

Bonus Skills!

• Operational experience (marketing, sales, product development).

• Previous experience in a high profile, B2C, fast-moving organization.

• Previous experience in a Public Relations/Communications capacity.

The salary range for this position is $ $88,000 to $110,000 and is determined via job-related knowledge, skills, experience, certifications, market demand and internal equity. In addition to base salary and BCAA benefits, this position is eligible for a performance bonus target of 12.5%, with the opportunity to earn up to 20%.

Internal Applicants: Please note that this is an M1 role and the internal posting closes on Jan 24, 2024.

What we offer:

• The chance to make a difference every day in the lives of British Columbians, BCAA Members and our communities.

• Career and personal development to help you grow and reach your goals.

• Incentives that recognize team and individual sales and performance.

• Flexible benefits to support your health and lifestyle, and wellness dollars* to keep your body, mind and soul thriving.

• A competitive rewards package including salary performance bonus programs, pension plan*, and more to help build your personal wealth.

• Paid time off including vacation, and days for wellness, volunteering, and cultural, spiritual or religious connection.

• BCAA membership, with valuable perks and Member savings on every day and special spending, from gas and coffee to clothes, sports and event tickets, and hotels.

• Meaningful, rewarding work for a BC Top Employer known for putting people first and constantly building a better workplace for all our team members.

*for permanent employees

We’re always looking for amazing people like you. Apply today!

BCAA is an Equal Opportunity Employer, committed to providing accessible, inclusive employment. We have a long-standing partnership with the Presidents Group which strives to increase employment opportunities for people living with disabilities, and champion accessible employment in BC. If you need personalized support through application and recruitment, please contact HRAccommodations@bcaa.com .

Together, Let's Move BC Forward

BCAA serves 1 in 3 BC households with industry-leading protection and mobility solutions, including BCAA Home, Car and Travel Insurance, Evo Car Share, Roadside Assistance and full auto repair at BCAA's Auto Service Centres across the province. BCAA also has a long history of keeping our roads safe and giving back in ways that improve the lives of British Columbians and communities throughout our province.

At BCAA, we are a purpose led organization, where we maximize Member value while passionately supporting our team members, our communities, and our planet. Our Vision is to be the most trusted organization in British Columbia, absolutely famous for doing the right thing.

We bring peace-of-mind to our Members so they can enjoy life more. Our amazing service creates uniquely memorable experiences and ignite unparalleled loyalty.

We have been awarded top employer status for several years in a row as one of the best places to work for those who value integrity, teamwork and sustainability. Each of us grows personally and professionally by doing engaging work with inspiring colleagues.

To go back to the BCAA Careers Page, please click here. (https://www.bcaa.com/about-us/careers)